SPAM x HELLO KITTY

We launched the cutest collab ever between SPAM and Miss Kitty White herself. Including introducing an entirely new character to the Hello Kitty universe, SPAMMY. Together, they went on a Tour de Sizzle, tasting unique SPAM recipes from around the globe.

The campaign gained over 680 million earned impressions across broadcast, radio, and online media.

BBDO MW 2026

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We even built a microsite that invited fans to explore and win a Tour de Sizzle kit

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Art Director: Cooper Olson

Copywriter: Sheila Eastman

Designer: Brian Happel

Design Director: Ian McAllister

CD: Meghan Rongitsch

CCO: Brock Davis

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