Pop-tarts social

We were tasked with keeping Pop-Tarts culturally relevant year-round and building a social presence that feels more like entertainment than advertising. From reactive memes and cultural moments to original social concepts, we created work designed to earn attention, spark conversation, and give fans a reason to engage with Pop-Tarts beyond the product.

Along the way, the work generated millions of impressions, helping Pop-Tarts show up consistently in culture and across people’s feeds.