Jack Daniel’s
ENERGY BBDO 2024
For Gen Z, Jack Daniel’s was about as relevant as Cable TV and as relatable as their parents. Maybe that's why they ditched Jack Daniel's for a world of Seltzers, CBDs, and Mocktails that let them embrace their adventurous side.
But the truth is, Jack was fueling rebels, trailblazers, and revolutionaries well before "seltzer" was even a word. so we showed Gen Z how a glass of Jack is (and has always been) a symbol of never wasting a moment. Jack Daniel's. Don't waste an ounce.
Campaign Manifesto
DWAO X CapCut Partnership
Our CapCut partnership invites our audience to share their top 7 moments of how they lived life to the fullest and didn't waste an ounce of their week.
Engaging story content
Interview Mini-Series
Local Event Partnerships
Man on the Street Content
Relatable Social Content
SEO Focused Social
Art Director: Cooper Olson
Designer: Jovany Castillo
Copywriter: Kirsten Alberts
Strategy: Udita Singh
Account: Terrance White, Jordan Sinkler
Project Management: Katrina O’Connor