Don’t knock it ‘til you’ve fried it
BBDO MW 2026
Many people write off SPAM as mystery meat in a can before even giving it a chance. We created a spot that challenges people to see SPAM in a new light, all while delivering some kick-ass visuals of the iconic can.
SPAM. Don’t Knock it ‘Til You’ve Fried It.
Art Directors: Cooper Olson, Jake Carlsrud
Copywriter: Sheila Eastman
CD: Meghan Rongitsch
CCO: Brock Davis