MMMPLS
BILLBOARD

Minneapolis has a ton of momentum as a great food city. Recently named one of the top 15 food cities in the world by National Geographic, the coveted Michelin Guide program is also coming to the city.

At Fallon, we created a billboard to hero Minneapolis as the powerful food city it is, and welcome the Michelin team to all the best restaurants we know and love. We placed it above Red Rabbit in the North Loop of Minneapolis, at the heart of the food scene in the city.